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Wisconsin Brick Adventure (WIBA) Main Event


WIBA Main Event is the second training event in our WIBA series. It is a three day event that will give you a taste of the Ironman Wisconsin course in full. We will act as a home-base to provide support and all have all our amenities at your disposal. Participate in a laid-back, train at your own pace, training day with a few hundred people from around the US, and even the world!

Here is a tentative agenda for WIBA Main Event (as of 06/11/18):

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FRIDAY
6:00 - 7:30pm - 90-minute seminar about power management on the Ironman Wisconsin course. This seminar is included in your WIBA Main Event registration. If someone is interested in this seminar however is not partaking in WIBA, the cost is $20. Please email Jessica at info at rocket bicycle studio dot com.

SATURDAY
SWIM - 
7:00am - 8:30am - Support group swim at Fireman's Park, Verona, one block from Rocket
       OPTIONAL - Clear Lakes Alliance is hosting an open water swim event this morning on the Ironman Wisconsin swim course. It is not the one lap course, however 2-laps in front of the Monona Terrance, downtown Madison, WI. Click HERE to register.

BIKE - ROCKET BIKES GROUP RIDE - IMWI BIKE COURSE
6:30am - 5pm - Rocket Bikes and SBR will have their doors open at 6:00am for anyone to ride the IMWI bike course. Parking will be in our parking lot, on the cul-de-sac of Venture Court and on Paoli St (only in the designated areas). We recommend starting from our studio. Please plan to carry hydration and nutrition for one loop (approximately 40 miles) and refuel at Rocket Bikes. We are working on having an aid station for 2018 – details to come in 2018. There will be SAG support on an on-call basis. We plan on having a minimum of 2 vehicles available for any mechanical/medical needs. You will be provided details on whom these people are, with contact info the morning of. We will provide maps of the bike course. There will be no painting/marking of the course as this is frowned upon by the locals. Rocket Bikes is a full bike shop with all your mechanic and bike needs. We also have a full line-up of nutrition available. There will be tents, chairs, tables and such on site. We will provide a random assortment of food, however feel free to bring your own goodies and drinks. If you have a tent you would like set up on-site, please bring Friday to Rocket/SBR before 6pm. We will provide 2 options for a post-ride run with maps.

Rocket Bikes will provide for the SWIM portion of the event - 

  • on-water kayak support for 90 minutes
  • 0.3 mile swim course marked by buoys


Rocket Bikes will provide for BIKE portion of event - 

  • a home-base for all those training this day
  • SAG support along the course
  • one aid-station stop (location TBD)
  • SAG support for a one loop ride of the Ironman Wisconsin course (estimated 40 miles)
  • power and nutrition seminar post-ride
  • food for snacks
  • Rocket Bikes is a full service shop, if there are mechanical needs we are able to assist and charge accordingly. We also have a full line-up of bike accessories, ride to ride needs and nutrition.
  • We will provide maps for the bike course (we will not be marking the course, as it is illegal)
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SUNDAY, JULY 29TH
DOWNTOWN MADISON GROUP RUN - IMWI RUN COURSE
7:00am - Meet on the top of the Monona Terrace (1 John Nolen Dr, Madison, WI 53703), top parking lot, top of helix - Group course talk, last Q&A and final goodbyes. Due to the variety of abilities and over 200 athletes attending, it is difficult to rally everyone back together.
7:15am - Leave for group run on the IMWI run course. This will be a one loop of the course, 13.1 miles. There is an option to cut the run short and run 8 miles. We will have an aid station with water. There will be people on bikes for support. You will be provided run maps. There will be no marking the course.
10:00am - Group run support complete.

What you will need for your training weekend - 

  • energy and a smile
  • your bike and all necessary cycling gear
  • nutritional needs for training
  • swim gear if you plan on swimming
  • register for the Shoreline Swim at the Monona Terrace early before it closes
  • run gear if you plan on participating in our Sunday run on the Ironman course

WIBA Primer is $25. 
If you were on our WIBA Primer page, combo package is WIBA Primer + Main Event is $35
There are no refunds, transfers or discounts.

Registration opened November 1, 2017

Click HERE to register

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Area Hotels If Needed
Double Tree by Hilton Madison, Downtown Madison
Holiday Inn Express & Suites, Verona
Super 8 Verona
Holiday Inn Express & Suites, Downtown Madison
Clarion Suites Alliant Energy, Downtown Madison

EMAIL US AT ANY TIME FOR QUESTIONS. 
info @ rocket bicycle studio DOT come
WE WILL BE PROVIDING MORE DETAILS OVER TIME. 
IF THE INFO IS NOT HERE, IT HAS NOT BEEN CONFIRMED YET.

Later Event: August 12
The Loop Pursuit Triathlon