WIBA WIsconsin Brick Adventure 2018
Rocket Bicycle Studio presents the WIsconsin Brick Adventure, or WIBA. These events are supported weekends of brick workouts on the Ironman Wisconsin swim, bike and run courses. Your host, Rocket Bikes, will open their doors as a home-base to provide support and all their amenities at your disposal. Participate in a laid-back, train at your own pace, introduction to the course with local athletes who have spent many hours in the area and
who have completed Ironman Wisconsin in the past.
2018 marks the 12th Anniversary of WIBA!
Mark your calendar
WIBA Primer - Saturday, May 19
WIBA Main Event - Friday - Sunday, July 27-29
This event began 11 years ago as a small training weekend among friends and has since grown to over 200 joining together on scheduled weekends to share information, knowledge and knock out some high quality training as a group.
These training weekends are specifically created around the
Ironman Wisconsin triathlon course.
WIBA Primer is $15
WIBA Main Event is $25
WIBA Primer + Main Event is $35
Registration opens November 1, 2017
Click HERE to register
Area Hotels If Needed
Double Tree by Hilton Madison, Downtown Madison
Holiday Inn Express & Suites, Verona
Super 8 Verona
Holiday Inn Express & Suites, Downtown Madison
Clarion Suites Alliant Energy, Downtown Madison
EMAIL US AT ANY TIME FOR QUESTIONS.
info @ rocket bicycle studio DOT come
WE WILL BE PROVIDING MORE DETAILS OVER TIME.
IF THE INFO IS NOT HERE, IT HAS NOT BEEN CONFIRMED YET.
Looking forward to seeing you all again and meeting new friends!
Here are our anticipated agendas for the Primer and Main Event dates (updated October 10, 2017):
The History of WIBA
The History of the Wisconsin Brick Adventure
by Rob Beuthling
It all started in 2006 when Tracy Korn, a blogger with a healthy following (including me) signed up for IMWI and decided to travel to Madison to review the course. I offered to show her around whenever she made the trip. She brought a friend and a couple of other people came down from the Twin Cities. The six of us swam, rode and ran on the course in various brick workouts. The following year, Tracy decided to formalize the idea of a training weekend and we invited others from the internet to join us in Madison. It was free, but didn't promise anything but pointing you in the right direction. About the same time, Tracy helped develop a team that included high-end sponsorships. Using that platform, whether we were racing or not, we continued to host the potential IMWI athletes, expanding our services to include coaching advice, sponsor giveaways, a cookout, and even trainer blender time. I continued hosting the event after Tracy left triathlon and the team moved on. Now in its tenth year, I am happy to have Rocket Bikes continue the WIBA tradition. The main purpose has always been a free weekend to introduce triathletes to the IMWI course. I know that RBS will continue to answer any questions you have about the course and race day. Thanks for all the memories and I"ll see you out on the course!